Kast Concrete wanted to tell a more personal brand story by putting the founder front and centre. The brief was to interview the founder, uncover the origins of the business, and visually document the meticulous process behind producing their high-end concrete sinks.
The film needed to feel authentic, premium, and grounded in craft—avoiding overt marketing language in favour of a more documentary-led approach that would resonate with architects, designers, and design-conscious customers.